2021 GT Cup Championship Race Guide

DEMOGRAPHICS The GT Cup Championship appeals to key demographic groups, with the 18 to 50 year old range making up the majority of supporters and viewers. DIGITAL The GT Cup presents hour long highlight programmes of each event appearing on-demand and on Amazon Prime. Reaching over 81 countries and a potential audience over 25 Million. good brand exposure is guaranteed. We are expecting to have live coverage for all seven rounds of the 2021 season. Bute Motorsport keeps close ties with key media publications such as Autosport Magazine, Motorsport News, Daily Sports Car and many more. The internet has presented the GT Cup with its biggest opportunity to reach a large audience immediately. From live race commentary via Twitter to regular email communications, online traffic has grown year-on- year at an impressive rate. We work closely with our championship partner Pirelli with the GT Cup being promoted via their global website and weekly media email newsletter. In terms of their followers / fans their UK Instagram page boasts just under 10K and Facebook, which has a global page structure, has 2.2million fans. The GT Cup website has continued to see an increase in visitors and page views over the previous 12-month period as we continue to integrate content, including video streaming, across all digital platforms. The company’s valuable database of supporters, teams and drivers built up over fourteen years of trading ensures strong exposure is guaranteed. 11 a 79.3% increase from 2019 season with over 520K impressions across Twitter, Facebook and Instagram 33k VISITED THE GT CUP WEBSITE DURING 2020 40k FOLLOWERS ACROSS ALL GT CUP OUTLETS