2021 GT Cup Championship Race Guide

13. MEDIA COVERAGE For over fourteen years, the GT Cup has worked closely with all disciplines of the media to maximise not just the exposure of the Championship, but its individual drivers, partners and teams. In addition to having strong relationships with both national and international journalists, with coverage seen in national papers, motorsport publications, Autosport and Motorsport news, the Championship has featured on news outlets like the BBC’s Breakfast Show and the Daily Record. GT Cup also works very closely with Championship partner and tyre supplier Pirelli, The Championship is actively being promoted via its global website, employees and weekly media email newsletters. GT Cup has a strong online presence. 10 Our race coverage continues to grow with live footage and highlights on both Amazon Prime and YouTube, with over 2000 hours of video content watched across both platforms. For YouTube specifically, we have seen over the last year: 200% INCREASE IN WATCH TIME 119% INCREASE IN TOTAL VIEWS, UP TO 21.3K 109% INCREASE IN SUBSCRIBER NUMBERS